Art No Boundary
As the growing population in cities becomes more integrated to consumer culture, art has evolved to inhabit new spaces becoming more visable through placement in ‘art-forward’ shopping malls. Perhaps following the success of China’s illustrious ‘art mall’ complexes in Hong Kong and Shanghai, comes an exciting new development in the booming capitol of Hu nan province 湖南省. Aiming to bring a brand new ‘mall life’ shopping experience to Hu nan consumers, Liu Dao has partnered with La Nova Shopping Center in Changsha 长沙 for their exhibition, “Art No Boundary” 艺术无边界 to bring a bit of soul to other wise consumerist-driven shopping district. Shopping as an entertaining cultural experience? Sounds like just the retail therapy we need!
Although not as ‘luxury’ focused as heavyweight art-mall brand, k11, which combines the likes of Burberry and Dolce & Gabbana with the artworks and castings of Koons, Hirst and of course, Liu Dao- La Nova seeks to persuade the young and affluent to buy and invest in art by showcasing it along side more budget friendly brand names such as Zara, H&M and Sephora. By embedding the works of local artists into the hallways and walls of the mall itself, unsuspecting browsers are thereby encouraged to interact with art they otherwise would rarely seek out for themselves.
In island6’s showcase at ‘Art No Boundary’, Liu Dao seeks to present an all-encompassing display of the multi-media interactive work that the collective has become to be known for. From the flickering butterflies in ‘Vermillion Kiss’ and the sculptural LED towers such as “Dreaming in Crimson” to the cellular-interactive “Sanya Vibe” and the light-sensitive sounds of “Soundscape in A-Minor”, Liu Dao presents a wide array sure to please the savviest shoppers and art lovers.