Publicis Art Pub Grand Opening
In an exciting new collaboration, island6 and the Liu Dao collective were invited to showcase 2 artworks at the grand opening of advertising magnate Publicis Shanghai in-house art gallery, Art Pub.
The worlds of advertising and art have long since been linked. As far back as the late 19th century Paris, when Toulouse-Lautrec was commissioned by the Moulin Rouge to design a posters promoting the scandalous Bohemian nightspot, art has been used to promote a product. Similarly, in 1940’s American Norman Rockwell was commissioned by Jello and Orange Crush to create a series of advertisements promoting the ‘great American dream’, all mixed in with a heaping spoonful of consumerism, a major ingredient. Just a few years later, Warhol was making his mark in New York working as a draftsman for clients such as Vanity Fair and Glamour long before his iconic celebrity and soup can prints made him a brand of his own. As he once said “Business Art is a much better thing to be making than Art Art”.
In its humble beginning, Publicis was formed in 1926 by Marcel Bleustein combining his passion for business and the art of communication. Previously relegated as an activity for ‘charlatans’, Bleustein transformed a new field of advertising into a respected profession with an emphasis on artful consumer relationships. Shortly after its creation, Publicis quickly rose to the top of the advertising world, making Bleustein a multi-millionaire by age 23. Not to shabby… and only fitting that the name ‘Publicis’ is the combination of the French word for ‘advertising’ and ‘six’, his and obviously our favorite number.
Realizing this fine line between advertising and art, Publicis has launched its first ever in-office gallery, Art Pub. More than just a means to collaborate with artists for the sales of select products, this unique gallery space is meant to inspire the creative professionals who traverse its halls every day. You wont see any Liu Dao artwork in the next Audi commercial, one of Publicis major clients, but the creative executive in charge of that account will see us everyday.
In short, an artist is someone who analyzes the world they live in, and reflects their observations or involvements in their oeuvre. On the other, but similar hand, a successful advertising creative is someone who absorbs cultural and social trends, infuses these ideas in campaigns and tries to make then appeal to target audiences. You can see the similarity. Advertising creatives and artists alive are in the business of translating their view of the world into their own chosen medium, whether it be on canvas and LED screens or on highway billboards and magazines.
You can see ‘Min Hang Girls’ and ‘Ash & Glory’ on display at Publicis Shanghai from September 16th to December 15th, 9 to 5 pm.